How might we improve onboarding conversion?
I helped the team boost conversion from 41% to 64%—a 23 pp (percentage‑point) lift—within six weeks.

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How might we give enterprise customers the configurability and control they need to reduce churn and win new deals, while keeping workflows simple and scalable? Increased adoption, improved sales win-rate, and reduced developer costs through a no-code workflow builder.

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How might we improve the efficiency of our delivery operations and allow for faster and accurate decision making? I reduced false positive alerts by aprox. 30% and reduced time-per-task and user-errors.

Service design | Research | Rapid prototyping

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How might we enable operators to easily determine under-performant areas in an accessible way so that they can take corrective action and improve the cost of our deliveries?

Accessibility | Rapid prototyping and testing

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How might we create an onboarding application that will engage new employees before and after their start date?

Research | Rapid prototyping | Gamification

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How might we enable our clients to shape and share their company culture throughout the onboarding process in order to engage new joiners?

User research | Design strategy | Design system

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How might we enable for faster project staffing and match employees with opportunities they not only have the skills for but can stretch into?

Systemic change | Research | Facilitation

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How might we ensure every package gets delivered on time and is desirable to couriers especially in high risk scenarios (bad weather, special events etc)?

Research | Rapid prototyping | Facilitation

Coming soon

Coming soon