Work Experience


Oracle + NetSuite, UX Designer, September 2016 - present

At Oracle+NetSuite I work on the company's next generation cloud analytics:

  • Re-designing the current reporting tool for descriptive analytics to solve real business questions prevalent in the service world. Crafting the experience of this tool and turning the data into a useful, usable, well-designed analytics product capable of becoming a successful subscription-based SAAS platform.

  • Conducting and leading customer interviews, group research activities and A/B tests. 
  • Researching user needs and creating research empathy maps that helped focus the team's efforts on useful features that answer customer needs.
  • Crafting user-flows, lo-fidelity and high-fidelity prototypes in Sketch, InVision and Flinto. 
  • Creating a design system for the team's reporting too.
  • Contributing to the company's design system by creating and defining UI components, working closely with the visual designers and UI engineers.
 

QFix Solutions, UX Designer, April 2015 - September 2016

  • Designed the UX and UI of a CRM application system for real estate agents that helped managing their leads with ease.
  • Created the UX for an application that calculated mortgage, financing and insurance used by brokers as an interface to discuss with clients and sign deals.
  • Created data visualizations for established brokers including ZFP Akademie and Gepard.  
  • Re-branding the company identity including logo, business cards and social media materials.

AIESEC Egypt, Graphic Designer, July 2013 - December 2013

At AIESEC Egypt I volunteered to help emerging companies and fresh entrepreneurs in Cairo. The companies included SaaS, marketing and commerce brands like Swims Egypt, . 

  • Designed all collateral materials for the brand which included packaging, visuals for trade show, and print and digital marketing assets. 
  • Worked on company's interior design

 

 

Education


University of Architecture

Interior Design, class of 2014

BAUHAUS Weimar

Light Design, 2012

IED Rome

Design History, 2011


Recognition


Premio Piranesi Prix de Rome, 2012

Hülsta Studio Design Challenge, 2011


Talks


Design systems at IA Day Barcelona

Design Thinking Workshop, Brno

Data visualization workshop by Signal Noise at the Awwwards Conference 2017

Awwwards Conference 2017, participant

 
 

Check out more on LinkedIN.