Oracle + NetSuite, UX Designer, September 2016 - present
Re-designing the current reporting tool for descriptive analytics to solve real business questions prevalent in the service world. Crafting the experience of this tool and turning the data into a useful, usable, well-designed analytics product capable of becoming a successful subscription-based SaaS platform.
Conducting and leading customer interviews, group research activities and A/B tests.
Researching user needs and creating research empathy maps that helped focus the team's efforts on useful features that answer customer needs.
Crafting user-flows, lo-fidelity and high-fidelity prototypes in Sketch, InVision and Flinto.
Creating a design system for the team's reporting too.
Contributing to the company's design system by creating and defining UI components, working closely with the visual designers and UI engineers.
QFix Solutions, UX Designer, April 2015 - September 2016
Designed the UX and UI of a CRM application system for real estate agents that helped managing their leads with ease.
Created the UX for an application that calculated mortgage, financing and insurance used by brokers as an interface to discuss with clients and sign deals.
Re-branding the company identity including logo, business cards and social media materials.
The Information Architecture Institute, Event Organizer January 2018 - present
Co-organizer and host of World IA Day Barcelona.
Leading a team of 11 volunteers
Co-hosting the events for two consecutive years
Managing the social media platforms
Oracle Pride Employee Network, Activist June 2018 - present
Proud activist for OPEN - Oracle Pride Employee Network. I re-designed the brand identity and visual communication strategy for the Spanish chapter and we managed to triple the number of supporters of our cause.
AIESEC Egypt, Graphic Designer, July 2013 - December 2013
At AIESEC Egypt I volunteered to help emerging companies and fresh entrepreneurs in Cairo. The companies included SaaS, marketing and commerce brands like Swims Egypt.
University of Architecture
Interior Design, class of 2014
Light Design, 2012
Design History, 2011
Nielsen Norman Group Certification
Hülsta Studio Design Challenge, 2011
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