Project: Brand identity for an IT company
My role: Art Direction, Graphic Design, Print Design
Team: 1 Designer, 3 stakeholders
#1 - Measuring
QFix wanted a new, fresh brand identity and website that would make them pop out above the Czech competition. The guiding question was how might we create a brand that would inspire trust, as well as an entrepreneurial and innovative spirit?
After the initial meeting, I shared a google doc with the stakeholders to help them understand what they want to create. Choosing a document is important because it helps clients type which give a sense of persistency and seriousness that is of utmost importance at this step, before diving into ideas. We focused on audience, goals of the company and only after on design.
The current QFix Solutions brand identity was not making the company stand out.
We needed to establish how they defined success.
We needed to define a design direction that would help QFix Solutions inspire trust and innovation to potential customers.
#2 - Iterations
The congruent points the three stakeholders agreed on were that the new QFix brand should be:
Quirky and nerdy as well as elegant
It should feel safe to financial advisors...
…but different enough to inspire
The brand materials should pop-out
#3 - Designs
I played with forms to convey both openness and trust.
#4 - Business Cards
The container for the logotype expresses each group in the company:
#5 - Stationary
This project is still being developed. Get back in a few weeks for updates.